Universal Music Group for Brands is an internal division of Universal Music Group and it deal is producing experiences and advertising campaigns for big brands from all over the world (Google, Coca Cola, Mercedes, Mastercard, Nestlè, etc.).

The challenge was to create a versatile logo that could work for different needs, such as:

– Have the name of the main group (Universal Music Group);

– Adapt to various subsections of the company (Insights, Data, Live, Media … and other services);

– Add the customer’s logo inside the logotype;

– Add the logo of the Universal divisions (Bravado, Globe, Ume …)